As a marketing communications writer, it isn't what you know or even who you know; it's if you can find out and convey the information in a persuasive way. That's what I can do for you. My career has been an adventurous journey of learning about scores of businesses in dozens of industries to help them convey their messages to their intended audiences. Learning includes reading, research, interviews, and most importantly--listening. Content for print and digital are different, as are long- and short-form writing techniques. With me comes years of experience in all of these areas of B2B writing, editing, proofreading, and even repurposing established content.

Content Marketing

Content is more than just information about a thing or a service or an event. What do the stakeholders want to communicate? What will resonate with the audience? By what vehicle will this be disseminated? Getting the same message out via email or with a brochure cannot have the same content or approach. My many years communicating with customers, prospects, members, and employees enables me to craft the message in the best possible way for each vehicle.

Digital Content Marketing

I'm not a business information analyst, but working with them is critical to see what works and what doesn't. That's the magic of digital content; it can be measured and revised as needed to increase its effectiveness. We'll A/B test subject lines, compare click rates, and review the heat maps together, making sure the content is working as hard and as smart as possible. If not, we'll use the numbers to make some content changes.

“What you say in advertising is more important than how you say it.”
― David Ogilvy, Confessions of an Advertising Man

Therefore, content is king, process is prince, data is duke. All must work together for the benefit of the kingdom. 

See some samples below. Looking forward to hearing from you!